Michael Lee
ASSIGNMENT #3
Samsung Mobile Facebook page
Premiums: There are
currently no giveaways and/or 'free stuff.'
But, there are links to free applications for phones [the apps are free
apps, it's not necessarily Samsung giving it out]
Participation:
The
Facebook page also has a link to 'Companion Stories' where Samsung Mobile
features a story about a person who uses a Samsung phone to document their
story. The current story is titled
Grandma Mary, a elder lady who uses the Samsung Galaxy
phone to record and upload videos of her performing with a guitar. There is also a link to the Companion Story
of Richy Carrasco. This page is used to
show and demonstrate the ability of Samsung Galaxy phones.
There is also a link titled: Samsung
Unpacked 2013. This link has videos and
comments where users can watch the video and communicate with other users about
the upcoming Samsung Mobile devices.
User-Generated
Content:
The Samsung Mobile Facebook page lacks
user-generated content. Other than the
Facebook comments, there is a lack of designated sections that allows users to
showcase their user-submitted materials.
[The 'Companion Story' is created by Samsung, not users.]
Customer
Service "Portal":
The Samsung Mobile Facebook page has
plenty of space for Customer Service "Portal." I've read a couple of comments from various
Posts, and found some to be supportive of Samsung and some to be antagonistic. But, the majority of comments are
positive. The comments also result in
dialogue within the users. This allows
users to ask questions and/or receive feedback.
There were comments from prospective customers that asked about how
certain devices were performing, and current owners of Samsung devices helped
answer those questions.
Content
Flow:
The Samsung Mobile Facebook page
frequently posts new materials. The
posts usually consist of what a Samsung Mobile device is able to do and where
it was done. For example, an October 23rd post of a New York Times picture,
captured in stopmotion by a Samsung Galaxy Note 3. Samsung Mobile Facebook also uses Twitter's
hashtag to help spawn dialogue. And then
on October 24th, there is another stopmotion video made, but this time it is of
a Singapore building that resembles the New York Times building. The new material is engaging and introduces
capabilities of a Samsung Galaxy device.
Conclusion:
I think the Samsung Mobile
Facebook page is doing a fair job of social media marketing because it has
frequently updated Content Flow that engages users and uses the Facebook
platform to allow Customer Service "Portal" to allow users to
communicate. But, the page lacks
user-generated content and premiums. Although
the page has 28,648,725 likes world-wide, there does not seem to be any
materials that is generated from customers, other than Facebook comments. Premiums are also a huge attraction to a
commercial page, but Samsung Mobile Facebook page does not currently provide
any. The page is fair because it does
have exposure, but it could greatly improve with free giveaways or allowing
users to submit their own content. One
such device has a great user-generated content is GoPro Hero.
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