Burt’s Bees
Burt’s Bees is a company that I enjoy following on Facebook
and also enjoy purchasing their products. Burt’s Bees produces all natural
products such as chapstick, skin care and other body lotions. I believe their
commercial page is doing an extremely effective job, the page is able to bring
current customers closer to the company while catching the interests of new
customers. Burt’s Bees page keeps followers updated with new products; give
promotions on new products to people who print out their coupons and gives
people incentive to get traditional and experimental products.
Burt’s Bees page not only has promotions for customer but
they also bring customers closer and creates a community through small games
through the Facebook page and create events to bring not only customers closer
to the company but to fellow customers. For example, for Halloween, Burts Bees
posted a picture of a baby wearing a bee costume and promoted parents to post
pictures of their babies in costumes. In return the page got thousands of
pictures of customer babies and comments relating to Burts Bees and “how
awesome” this fun task was. Burt’s Bees is fully involved with their customers
and their satisfaction of the products they purchase. The content flow of the
page is nearly flawless, everything is organized and easy to find past
promotions and events. I think Burt’s Bees does a great job having a social
media page to promote their company in ways to keep their customers engaged and
life long customers and successfully get new customers through their
entertaining and rewarding page.
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